Congist’24 Social Sciences and Artificial Intelligence: Theory and Practice

Session

Session 2.5 (Day 1)

D1S2SD328

18 Dec 2024, 15:40

D328 (Istanbul University Faculty of Letters)

Description

Dilbilim / Linguistics

AI-Powered Technologies for Sustainable Communication: A Case Study of a Brand's Strategies

Radhika Khanna (Pondicherry University)

18/12/2024, 15:40

Case Studies and Applications

Oral Presentation

Corporate social responsibility requires that global brands commit themselves to building a better planet. Towards achieving this goal, how are AI-powered technologies being used for sustainable communication by the corporates? The researchers aim to examine how corporate organisations utilise AI in their brand communication in both the strategic and creative processes in order to establish...

A Comparative Study of Google Translate Translations: An Error Analysis of Russian-to-Turkish and Turkish-to-Russian Translation

Alina Minsafina (İstanbul Üniversitesi)

18/12/2024, 16:10

Case Studies and Applications

Oral Presentation

The increasing demand for rapid translation of large volumes of data has led to the widespread use of machine translation tools, with Google Translate being one of the most popular. Although numerous studies have examined Google Translate, research on the Russian-Turkish translation pair remains limited. This study aims to conduct an error analysis of Google Translate's performance in...

AI's Impact on the Labor of the Sentence and Verbal Gestalts

Berkay Üstün (Fenerbahçe Üniversitesi)

18/12/2024, 16:40

Interdisciplinary Approaches

Oral Presentation

As a new wound to human narcissism, the new situation with generative AI gives rise to the circulation of old and new affirmations of irreducibility, some more helpful than others. Engaging with the technological developments of his time, Heidegger famously declared how “cybernetics transforms language into an exchange of news….renders language operational and thus holds mastery over the...