Speaker
Description
The proliferation of social media has profoundly reshaped organizational communication practices, particularly in contexts of uncertainty and disruption. The interactive nature of Web 2.0 technologies has enhanced consumer agency and redefined the dynamics of stakeholder engagement, thereby necessitating more responsive, transparent, and adaptive communication strategies. During crises, the capacity of organizations to effectively manage external communication becomes especially decisive in mitigating reputational and financial risks. Social media platforms provide a critical arena for real-time dialogue, rapid dissemination of information, and the management of public perceptions. This paper examines the role of social media in crisis communication and crisis management, emphasizing its potential both as a strategic resource and as a source of vulnerability in the presence of disinformation. The analysis highlights approaches that enable organizations to safeguard trust, minimize losses, and strengthen resilience in times of crisis.
| Keywords | Crisis Communication, Crisis Management, Social Media, Online Networks, Disinformation |
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| joelitam2@gmail.com |